Just more bs and snake oil. Save your money.........Total junk if you ask me. You WILL NOT GET MULTIPLE SPARKS FROM THIS PLUG!!! Multiple sparks are ignition driven, not a function of the plug. While each individual spark might travel a different path, you'll only have ONE SPARK PER COMBUSTION CYCLE. If you're running a MSD CD style ignition, you will have multiple sparks per event, but only until approx 1500 rpm where it starts dropping spark. At approx 2000 rpm it's reduced from four spark events at lower rpm to three, at approx 2500 rpm, it drops to two, and at approximately 3000 it's down to only one spark event per combustion cycle. Hook up an ignition scope sometime and watch, it's very interesting...... As to the plug, just another gimmick that will eventually fade as people learn the truth...