Fred is scared so he is doing the standard "puff out my chest, I am an important man in the community" thing. If he were a stand-up seller he would address the concerns, but he be hidin'.
Legal letter with intent to litigate needs to go to him; use your conatcts or pm me and I will get you a referral.
BTW- start building your documentation for your case- Letter from davinci, pictures, emails to McFred.
Umm Fred? Fred? Are you there Fred?
Scorp