Ron is right on the money on that comment. I work for a manufacturer that enforces MAP. Our dealers do not go below that unless there is a good reason. We have "in-store sales only" too... no internet/EBay. From a manufacturers standpoint, it keeps small dealers from whoring out the product & devaluing the name & the price. This also avoids "price wars" between dealers who get very territorial about making money. Guess who they complain to if if a competitor/dealer goes below MAP?? they complain to the manufacturer & raise hell. Ron is spot on... but MAP is a long term goal so everyone makes money & this way people don't set up shops in their garages & give all their buddy's deals... which KILLS the small legitimate buisness owner who has REAL OVERHEAD. Support your local speed shop- if they pay the overhead, we should help them.
On the other hand, if it is a car for sale w/ no price, I don't even look at the thing... they seem to proud of it to me. JMO