R.E.S.P.E.C.T
Ultimately the name of the game is to be customer focused. The problem is power and greed. When the vendors forget this and they loss track of who actually "pays the bills" they have made a giant error in their busniess model.
The internet for all the problems has many advantages and exposure is one, the other is competion, so at this point over 800 have read this posting. Think about that
These folks have compounded their issues by not making an attempt to make the deal right. JMO