My neighbor is a IT guy for Autozone, he came by last weekend and told me they were running a special on a oil change, 5 quarts of Valvoline and a fram filter, I laughed and said, no thx...
As I watched the Carolina nationals this weekend, everywhere you looked fram, giant fram filter in the background, people holding up fram signs on raceday NHRA is eat up with it.
Just goes to show that sponsorship and advertising will get you customers regardless of how good your product is.
And the icing on the cake, Cory mac and the fram sponsored dragster of team Schumacher won.
Wonder how many folks after watching the show were thinking, man I need to go out and by a fram filter! If they only knew......
JMO, Cp