I need to see the ad itself to get a feel for what may be wrong. What kind of car? Does it say no title/bill of sale only? Race car only/ not street legal? does the ad limit the use or potenial use of the car? "Can be put back on street" is subjective too... I might have to re-wire the whole car, put lower compression pistons, or ??? Are you capturing all buyers possible for this car? The ad must cause excitment of the possiblities at a price they can get from on one else/or trade. Does it have "trade value higher" to me, this is unesessary; this can be negotiated at time of sale. Why turn away a buyer in the ad itself??? make them want to call & see the car...then make the bondaries of the deal. Tell us the car, mtr, trans, etc... Are the pic's nice? Does it look like eye-candy? Or does the sun block the color of the paint? etc... good luck!! Scooter