Data-Driven or Just Guesswork?
If something “feels” outdated, we redesign it. If sales drop, we tweak headlines or move sections around. We do check analytics, but we rarely build proper hypotheses or run structured A/B tests. I’m starting to question whether we’re just guessing instead of improving strategically. For those of you managing eCommerce projects, do you actually rely on behavioral data and testing frameworks, or is it still mostly instinct-driven decisions?