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NHRA officials have announced that the world’s largest motorsports sanctioning body has partnered with KYMCO USA, a longtime leader in quality, fuel-efficient scooters, ATVs, and UTVs. As part of the agreement, KYMCO USA will become the official scooter and ATV of NHRA.

KYMCO USA will provide NHRA with scooters and ATVs for use at its NHRA Full Throttle Drag Racing Series events and at its five owned and operated drag racing facilities.

As an NHRA official sponsor, KYMCO USA will receive visibility at NHRA Full Throttle Drag Racing Series events as well as exposure throughout NHRA’s various media platforms.

“We are pleased to welcome KYMCO USA into the NHRA family of official sponsors,” said Gary Darcy, NHRA senior vice president-sales & marketing. “The quality scooters and ATVs that KYMCO USA provides NHRA will certainly help our Safety Safari team as well as our track officials do their jobs in a more efficient manner. In turn, we feel the partnership will offer exceptional exposure opportunities to generate awareness and recognition for KYMCO USA.”

This is the first sponsorship relationship between NHRA and KYMCO USA.

“We’re extremely excited to be partnering with the NHRA,” said KYMCO USA President/CEO Eric Bondy. “They’re a world-class organization that provides tremendous entertainment for all members of the family. This partnership falls directly in line with our strategy of partnering with great organizations to build national awareness of the KYMCO brand. We look forward to a long and mutually beneficial relationship.”

KYMCO's roots in the motorsports industry go back to its founding in 1963 as the Kwang Yang Motor Co. Ltd., with headquarters in Taiwan. Long a leader in quality, fuel economy, and versatility, today KYMCO manufactures motor scooters, motorcycles, and ATVs at five plants in Asia, including the main facility in the city of Kaohsiung. KYMCO is the largest scooter manufacturer in Taiwan and exports to 88 countries worldwide. All KYMCO plants use the latest technology for the engineering and production of reliable engine, chassis, and other components. Since 2004, KYMCO has been officially accredited for ISO-9001 quality in manufacturing. KYMCO is committed to maximum customer satisfaction and constant innovation, making use of the most advanced CAD/CAE tools to bring superior engineering and design to its products. The company's partner in the United States is KYMCO USA with headquarters, marketing, and distribution centered in Spartanburg, S.C. KYMCO USA is dedicated to building the brand's reputation and market share through superior value, frequent new product introductions, strategic industry partnerships, and excellence in dealer network support. KYMCO USA has a reputation and expertise gained through more than 30 years in the U.S. motorsports industry.

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