Bringing Winning to Business
While it may seem a stretch, the fact is that the same approach used by those teams that win in racing will result in wins in business. Attention to detail, meticulous preparation, spirited teamwork and tactical flexibility, all carried out with the emphasis on the strategic goal of winning separate the successful teams from the back markers. Using these wining tenets from his Motorsports avocation, Chris Robson has developed winning opportunities in the business world. He is now interested in bringing this winning philosophy to new fields and meeting new challenges.
Motorsports has always been a part of Chris’s life as well before his first birthday he was trackside at the Memorial Day SCCA Nationals at Bridgehampton, NY. Chris has been immersed in all aspects of the industry, developing strong capabilities first as a driver, and then as a business operator. Investing his abilities with analytical, logical and practical approaches, Chris has been able to use the hard-learned rules of winning to generate precision and tactical responses to problems, which stood in the way of increased market share and satisfied clients. As a manager/coach, Chris has developed talent using strong organizational practices, driver mentoring skills, mechanical theory, corporate promotions and branding exercises, continually pushing drivers and teams to successful accomplishment of stretch goals. His record of achievements provides testimony to his abilities in managing human, financial and organizational resources, and delivering results worth celebrating
Developing Winning Ways
Having been raised trackside; Chris began working on Formula Fords at an early age. His racing career began in karting and soon lead to numerous regional, national and international karting successes. As a professional driver, Chris participated in and has stood on the podium at events for the SCCA Oldsmobile Pro series, the USAC FF2000 series, the IMSA Sports 2000 series, and the FIA Canadian Pro1600 series. In addition, Chris has driven in every open wheel SCCA class at the highest level, including an invitation to the Valvoline Runoffs. Planning, competing and delivering precision results within narrow performance margins became Chris’s trademark.
Early in his business career, Chris had an opportunity to contribute to the business of racing, taking a role with Truesports Choice, the Motorsports components and technology sales division of the Truesports Corporation. As Indy 500 champions and a championship-caliber CART Team, Truesports created a companion division to provide products and technological support to other Champ Car teams. Through its development, the company recognized the emergence of the grassroots Motorsports market, and moved to capitalize on its opportunity. Chris designed a successful marketing campaign that provided value-added technical support for grass roots Motorsports customers. Combined with competitive pricing, this combination allowed the division to go from zero market penetration in the SCCA to $1.6 million in annual sales in less than a two-year period. Chris then created another marketing campaign, which provided retail credit for SCCA clients for their use of the Truechoice vehicle-specific damper and spring package. The campaign included awards, which provided for successful runoff participation. Partnering with Eibach and Koni, Chris developed promotional product support programs previously unheard of at the SCCA club level. He went on to leverage the partnership with the Truesports Champ Car team, providing direct technological assistance beyond the ability of our competitors. A precision problem solver, Chris continually provided custom solutions and applications that reached beyond the standard catalog offerings, developing strong relationships with customers, and contributing to product advancement in the industry.