Dodge calls their Demon “the most powerful muscle car” which even seems like an understatement. The Dodge Demon is a full blown street/strip drag car that carries such features as drag radials, trans brake, and cooled intercoolers. The Demon is powered by a 6.2-liter supercharged v-8 cranking out an enormous 840 horsepower and 770 pounds-feet-of torque. With those kinds of numbers, it’s no wonder why the anticipation is so immense for this car — and dealers know it. Usually, when this kind of flagship car comes out dealers tend to get a little excited. They jack up MSRPs to the point of pure insanity because they know there’s still going to be a line out the door to purchase one. This was especially the case for the Hellcat version of the Challenger when it first made its debut on showroom floors. “We learned a lot when we launched the wildly popular SRT Hellcats,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and FIAT—FCA North America. “We’ve taken that information and created an allocation plan that is clear and concise, builds on Demon’s position as the Dodge//SRT halo and makes it easy for our customers to understand how they can put a Demon into their garage and, ultimately, out on the drag strip.”
Dodge is trying something new, in order to combat this behavior Dodge will be providing dealerships with incentives and caps for ordering.
· New Dodge Challenger SRT Demon starts at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $84,995 (including $1,700 gas guzzler tax, excluding $1,095 destination); Demon crate unleashes full power for $1
· Demons sold at or below MSRP will receive priority scheduling resulting in lower serial numbers; Demons sold at a price that exceeds MSRP will be produced after priority production is completed
· Dealers can only order as many Demons as they are allocated
· New Demon Concierge hotline and website to provide direct communication for customers and dealers to track their order
· U.S. dealers can start placing orders for the Demon on Wednesday, June 21
· Production of limited-edition, serialized, single model-year (3,000 United States/300 Canada) Challenger SRT Demon begins later this summer; deliveries to Dodge//SRT dealers to begin this fall
Hopefully, with these guidelines in place dealerships will sell these machines at or close to MSRP. This may even open the door for people that would have otherwise been scared away by the price hiking they are accustomed to.