NASCAR has announced that starting in Jan. 2017 their premier series will be named Monster Energy NASCAR Cup Series™; furthermore, they have unveiled both a new series mark and a new official brand identity to replace the bar mark they have used since 1976.
The Monster Energy NASCAR Cup Series mark includes the iconic Monster Energy logo in a prominent position, and was shared, along with the new brand mark, on social media channels.
“Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “It was important for us to recognize our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport’s visual identity to make it concise, relevant and functional, while respecting and maintaining the unique qualities of the original mark.”
The first Monster Energy NASCAR Cup Series points race will run at Daytona International Speedway Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio). For tickets, visit NASCAR.com/tickets.