scat pack superbee

The Chrysler Group recently filed a trademark for the Scat Pack name – leading to a rumor that the company could reincarnate the Scat Pack Club and possibly the performance bolstering Scat Packages. The reinvention of the Dodge Scat Pack program could be nothing more than an appearance package and perhaps a national enthusiast club but it could also be as elaborate as the 1970 Scat Pack Club, which included newsletters, decals and other trinkets that appealed to the hardcore Dodge performance fans.

Should the Dodge Scat Pack make a comeback, we would expect that it would at least be a marketing campaign and a minor appearance package for the midlevel performance models like the Charger R/T, the Challenger R/T and the Dart GT. The 1968 Scat Pack cars came with twin stripes along the trunklid and down the sides along with Scat Pack decals bearing the cool little “Speed Bee” – features which we would expect to see in a modern Scat Pack program. Of course, there would be plenty of branded hats, shirts and other collectable goodies with the new Scat Pack cars.

Where the modern Scat Pack could really get interesting is if it followed the guidelines of the 1970 Scat Pack program which included the unique Scat Packages for club members. Back in 1970, Scat Pack members could order packages that added only dress-up items but there were also a variety of packages that improved performance for different uses. In 1970, the Scat Packages included the Read-Out package with performance gauges, the Bee-Liever package that added an intake manifold, carburetor, camshaft and headers, the Top Eliminator package that added a six-pack carb setup with intake manifold and carbs, an electric fuel pump, electronic performance ignition and a fuel cooling canister and the Kruncher drag strip package that added a beefier rear axle and a Hurst shifter.

The Mopar performance parts division offers a wide variety of performance items for the Dart, Charger and Challenger so if the company opted to bring back the Scat Pack program – Mopar already has the items needed to create modern Scat Packages just by grouping together products that are already available on an ala carte basis. Members of the modern Scat Pack Club could acquire performance modification kits with catchy names (and discounts compared to buying those features piece by piece) for their new Scat Pack collection Charger, Challenger, Dart or whatever other vehicles the Chrysler Group decided to include.

Of course, the company could have also trademarked the Scat Pack name to prevent another company from using it but a rebirth of the Dodge Scat Pack could give go-fast Dodge fans and owners a chance to make their Dodge performance cars even more powerful…while also offering a newsletter and various trinkets for those Dodge fans willing to pay an annual subscription.

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