The Lucas Oil Midwest Late Model Racing Association (MLRA) and RacingJunk.com are proud to announce a partnership that begins with the 2014 racing season and extends through 2016. RacingJunk.com, the largest online motorsports marketplace, and the well-known dirt race series will offer cross-promotional activities aimed at drawing attention to the series, while providing competitors and fans with additional access and benefits.
“The Midwest and dirt racing in general is the heartbeat of RacingJunk.com, so it was a natural fit,” said Rob Adams, VP Marketing at Motorhead Media. “The MLRA has developed a great platform for dirt track racers and we’re thrilled to join the series and some of the hardest working and hardest charging racers in the country.”
As part of this partnership, Racing Junk and the MLRA have developed a new race by race and season ending award titled, “RacingJunk.com Hard Luck Award”. While no one wants to win this award, it will help ease the pain for the driver who has the worst luck of the race. Faulty engines, a bad crash, any of the things that can challenge a racer on any given weekend are bound to happen. RacingJunk.com is the largest online destination for racers to find those replacement parts that keep the wheels turning. Each race, the winner will be announced at MLRARacing.com and featured on The Burnout, RacingJunk’s new editorial site. At the end of the season, Racing Junk will also name an overall Hard Luck Award recipient.
“We’re very happy to have RacingJunk.com on board for the next three seasons with the Hard Luck Award Program and be a part of the Lucas Oil MLRA,” stated Lucas Oil MLRA Series Director Dan Robinson, “We look forward to a long and prosperous relationship with the premier online source for racing parts and components.”
RacingJunk.com, the world’s largest online motorsports marketplace, is a free “one-stop shop” for those looking to buy, sell, trade, or interact with people throughout the automotive and motorcycle racing and performance communities. With over 650,000 registered members, RacingJunk.com connects more than 2.8 million buyers and sellers every month, viewing more than 70 million pages.
RacingJunk.com is a property of MotorHead Media, which owns a portfolio of automotive, motorsports and powersports niche online marketplaces. Other MotorHead Media properties include OldRide.com, HotRodHotline.com, CollectorCarNation.com, SprocketList.com and BikerHotline.com, with a combined total of 80 million page views and 1.8 million unique visitors. MotorHead Media is a division of Internet Brands.
The Lucas Oil MLRA (Midwest Latemodel Racing Association) sanctions regional Super Dirt Late Model touring series events in Missouri, Kansas, Nebraska, Oklahoma, Iowa and Illinois. The MLRA opens its 26th season on April 4-5 at I-80 Speedway in Greenwood, Neb.
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For all the latest news and information on the Lucas Oil MLRA please visit us on the web at MLRARacing.com or by calling the series office at (417) 282-5984.